Case Study: BrandFeatured

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BrandFeatured

Website and system maintenance for a product that enables businesses to gain exposure and recognition on hundreds of leading and impactful global websites.

About the client

BrandFeatured is a company that specializes in showcasing businesses and their brands, delivering tailored solutions to help clients gain visibility. Initially, they approached us with a simple request to rebuild their business website, but this collaboration quickly expanded to include more complex backend and frontend enhancements.

Challenge

BrandFeatured’s initial need was straightforward: implement a new Webflow business website based on a provided design. However, as our collaboration deepened, additional challenges surfaced:

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Their old website was tightly coupled with their backend, leading to inefficiencies in updates and scaling.
A codebase that required significant refactoring to meet modern standards.
Configuring and integrating SaaS service providers, such as Namecheap and Cloudflare, to improve the performance, reliability, and security of their systems.

The Solution

Our team delivered a comprehensive set of solutions, addressing both their immediate needs and long-term goals:

Website Development:
- Implemented their provided design, building a modern and responsive website in Webflow.
- Ensured seamless integration with their external services and APIs.
Decoupling and Subdomain Configuration:
- Separated the old website from the backend, hosting it under a subdomain for improved scalability and modularity.
- Streamlined their deployment process to make future updates faster and less prone to errors.
Codebase Refactoring:
- Cleaned and optimized their existing codebase to align with best practices, improving maintainability and performance.
SaaS Integration:
- Configured services such as Namecheap for domain management and Cloudflare for DNS and security, ensuring a robust and scalable infrastructure.

Tech stack

To achieve the client’s goals, a robust and versatile tech stack was chosen:

Frontend: Custom-built with Webflow, CMS & Integrations.
Infrastructure: Integrated with external SaaS services such as Namecheap and Cloudflare.
Deployment: Leveraged automated tools and pipelines for smooth deployments.

What began as a simple website rebuild evolved into a comprehensive digital transformation for BrandFeatured. By decoupling their systems, refactoring their codebase, and optimizing their SaaS integrations, we not only delivered a new website but also laid the groundwork for a more efficient and scalable digital operation.

We continue to collaborate with BrandFeatured on new initiatives and projects, ensuring their systems grow in line with their ambitions.

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